Charity
Partnerships
UK & Ireland triathletes raise close to £8M for charitable causes each year. Promote your charity to the most affluent audience in participation sports.
Why TRIATHLON?
The Most Affluent Audience In Sport
Within participation sports triathletes remain the most affluent, educated & successful demographic and they are motivated to support charitable causes. Triathletes are diverse in their activities – regularly participating across swimming, cycling and running events, not to mention adventure racing, OCR and other endurance sports.
£7.7M
Fundraise over £7.7M annually but are under engaged with only 8% active
+15%
Demonstrate a clear desire to support charities with a 15% YOY growth pre-COVID
13
Participate in an average of 13 single sports events per year
What Do We Offer?
Helping Charities Fundraise
Simply put, we’re here to help you connect with triathletes 12 months a year, to fill your charity event places, to raise valuable funds and support worthy causes.
Inspire
Our editorial team will tell your story to inspire new fundraisers
Social
Promotion of your stories & fundraising opportunities to our community
Listing
Charity partner listing in our searchable race directory
Advertising
Best in class site-wide display advertising targeted to your target markets
Newsletter
Promotion of your stories & fundraising opportunities to our subscribers
HOW DOES IT WORK?
12 Month Packages Offering Exceptional Value
We’re offering packages that feature a range of activations and exceptional year round promotion. These longer term packages allow us to deliver increased value and for both parties to review ROI during the term.
| Package | Gold | Silver | Bronze |
|---|---|---|---|
| Inspiring Story | Y | N | N |
| Social & Newsletter Promotion | Y | Y | N |
| Event Listing | Y | Y | Y |
| Advertising | Y | Y | Y |
| Payment Instalments | Y | N | N |
| Max. Packages | 12 | 40 | ∞ |
Limited gold & silver packages available – don’t miss out.
WHY SBR SPORTS MEDIA?
The Endurance Sports Community
SBR Sports Media is a specialist endurance & participation sports community, with a global, engaged audience across UK & Ireland and North America. We don’t operate in any other verticals so are truly vested in the success of the endurance sports community and each of our partners.
AUDIENCE
80,000 engaged UK & Ireland triathletes visiting tri247.com monthly
GROWTH
YOY first party audiences increased by 200 – 300%
REACH
Reaching 150,000+ UK & Ireland triathletes monthly via social platforms